Brand Strategy + Positioning

I help define what a brand stands for, who it’s for and why it matters through positioning, audience definition, differentiation, messaging and product storytelling. For existing brands, I help clarify where the story has drifted and what comes next.

Creative Direction

I translate brand strategy into clear creative direction across identity, packaging, website, campaigns + content. I can develop the brief, guide designers and agencies and help keep execution aligned with the brand.

Product Development

From concept through formula approval, I help develop products that are differentiated, credible and commercially viable. I can lead the full development process or step in at a specific phase for strategy, technical oversight and project management.

Packaging Development + Procurement

I source and develop packaging around the formula, brand vision, COGS, MOQs, sustainability goals and timeline. Support can include vendor sourcing, sampling, compatibility, decoration development, production timelines and supplier management.

Fractional Brand + Product Leadership

For brands that need senior experience without a full-time hire, I step in as an extension of the team to align priorities, guide decisions, manage partners, anticipate risks and keep the work moving.

Available for focused projects, fractional leadership and ongoing advisory support.

READY WHEN YOU ARE.

Have a brand or product in development? Let’s start the conversation.