Brand Strategy + Positioning

We help define what a brand stands for, who it’s for and what makes it different. From positioning and audience to messaging, product storytelling and portfolio strategy, the goal is a clear point of view that guides everything that follows. For existing brands, we help identify where the story has drifted and where there’s an opportunity to evolve.

Creative Direction

We turn strategy into a creative point of view across brand identity, packaging, website, campaigns and content. We can shape the brief, guide designers and agencies, and make sure the work feels distinctive, cohesive and true to the brand.

Product Development

We help brands figure out what to make and why it should exist, then bring it through development. From product concepts and innovation to formulation, claims, testing and commercialization, we connect the creative idea with the technical realities of making a great product.

Packaging Strategy + Development

We approach packaging as both a brand decision and a product decision, balancing the creative vision with formula compatibility, COGS, MOQs, sustainability and timeline. We can lead packaging strategy, sourcing, development and supplier management through production.

Fractional Leadership

For brands that need senior expertise without a full-time hire, I step in as an extension of the leadership team across brand, product and creative. I help set priorities, guide key decisions, lead internal and external partners, anticipate risks and keep the bigger picture moving forward.