I named it The Dev Co. because development is at the center of everything I do, from concepts and brands to products, packaging and creative across beauty and wellness.

I work with founders and teams to build brands from scratch or step in as an experienced extension of the team. My approach is strategic and hands-on: I don’t just advise on what should happen next, I help make it happen.

I’m a seasoned product developer, brand strategist, operator and two-time founder who understands both the creative vision and what it takes to bring it to life in the real world, while helping avoid the kinds of problems that become expensive later.

I love helping brands find their lane, understand their audience and build great products around a business that works.

The best brands aren’t just well designed. They’re clear, differentiated and built with purpose from the beginning.

“Experience gives perspective. Having worked across startups, founder-led brands, and established beauty companies, I understand both the vision behind a brand and what it takes to actually make it work.”