I named it The Dev Co because development is really at the center of everything I do, from concepts and brands to products and creative across beauty and wellness. I work with founders and teams at different stages, whether that means developing a brand from scratch or stepping in as an extension of the team to support ongoing needs.

What makes my experience different from most consultants is that I don’t just think creatively. I understand how all the moving parts need to connect for a brand to succeed. I’m a seasoned product developer, brand strategist, and two-time founder who knows how to guide brands from concept to consumer while helping avoid the kinds of problems that become expensive later.

Helping brands find their lane, their audience, and the balance between great creative and a business that works is what I love to do.

Depending on the needs of the project, I also collaborate with a trusted network of creatives, suppliers, and specialists across beauty and wellness.

The best brands aren’t just well designed. They’re clear, differentiated, and built with purpose from the beginning.

“Experience gives perspective. Having worked across startups, founder-led brands, and established beauty companies, I understand both the vision behind a brand and what it takes to actually make it work.”