• Co-founded mybody and Glowbiotics, launching mybody with 17 SKUs in nine months and helping pioneer topical probiotics and clean, paraben-free skincare in the medical channel.
• Co-developed Hourglass Cosmetics alongside the founder during its early years, including the launch of the now-iconic Veil category.
• Founded Lady Suite, part of the early wave of brands helping redefine feminine wellness.
• Created the original “good.clean.goop” tagline for goop skincare, which later evolved into the name of their Target beauty launch.
• Co-led the Honest Beauty rebrand and Target relaunch.
• Took SPOOGE from a name and six formulas to a fully developed SPF brand in six months, leading the branding and packaging design while helping build the team and operational foundation.
.• Currently lead product development for Atmosphera, connecting product strategy, formulation, packaging, and production across its climate-adaptive skincare portfolio.
• Raised capital twice. Shut down a business once. Learned a ton!